We specialize in speed optimization for WordPress sites of all types and sizes. Say goodbye to slow load times that drive visitors away or result in Google penalties for poor performance. Our service targets a load time of under two seconds, enhancing your Core Web Vitals and overall site performance.

  • Optimize Images: We use lossless compression to ensure all your images are optimized without losing quality. Future uploads are automatically compressed too.
  • Render-blocking Resources: JavaScript, CSS files, Font Awesome, and Google Fonts are relocated to avoid delaying the loading of visual elements.
  • Minify JavaScript and CSS: Scripts and styles are consolidated, minified, compressed, and cached. Expiring headers are added, and styles are moved to the header while scripts go to the footer.
  • Leverage Browser Caching: A frequently updated cached version of your website is set up, enabling faster loading times for visitors.
  • Enable Compression: Gzip compression is activated from your server or asset delivery point to reduce loading times.
  • Remove Query Strings: URLs with query strings are optimized to ensure caching by proxy servers and CDNs.
  • Review Server Response Time: We monitor your hosting resources and recommend changes if your server causes slow load times.
  • Combine Requests: We reduce the number of requests by combining CSS and JS files and moving non-essential scripts to the footer.
  • Lazy Loading Images: Lazy loading for iframes and images across your site decreases load time and saves bandwidth. We make sure not to use external JS libraries to keep the call outs to a minimum.
  • Inline Critical CSS: Critical CSS is inlined in the header, and non-essential styles are loaded after the page renders.iframes and images decreases load time and conserves bandwidth, minimizing external JS library use.

Here are just a few of the reasons why your website should load as quickly as possible.

  • Optimal Mobile Load Time: For mobile sites, the ideal load time is 1-2 seconds.
  • Visitor Abandonment: 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. A 2-second delay can result in abandonment rates as high as 87%.
  • Google’s Standard: Google aims for a load time of under half a second. Slow load times can negatively impact your Google ranking.
  • Ad Revenue: Mobile sites that load in 5 seconds can earn up to twice as much mobile ad revenue compared to those that load in 19 seconds.
  • User Experience: Visitors are unlikely to return to a website that takes longer than 4 seconds to load and may develop a negative perception of the company.
  • Checkout Process: Slow load times are a primary reason visitors abandon the checkout process.
  • Bounce Rates: As page load time increases from 1s to 3s, the probability of bounce increases by 32%. From 1s to 5s, it increases by 90%. From 1s to 6s, it increases by 106%. From 1s to 10s, it increases by 123%.
  • Average Load Times: The average load time for a web page is 3.21s, while for mobile web pages, it’s 22 seconds.
  • Conversion Rates: A 100ms decrease in homepage load speed can lead to a 1.11% increase in session-based conversions.
  • Session Depth: Users read fewer articles when experiencing delays, as site speed negatively impacts session depth.
  • Consumer Behavior: 67% of UK consumers cite slow loading times as the main reason for abandoning an online purchase. 47% of consumers expect a web page to load in two seconds or less, and 40% will abandon a site if it takes longer than three seconds.
  • Site Loyalty: 52% of online shoppers say quick page loading is important to their loyalty to a site. Delays can lead to distractions, with 14% of shoppers starting to shop elsewhere and 23% stopping their shopping entirely.

Your website needs to be responsive, fast, secure, optimized and fully functional to cut through today’s saturated Web. Our website design and development services will ensure all of your website needs are covered, from start to finish. We’ll help you with everything from choosing the right software to design, content, security, SEO and more. Whether you require a simple WordPress website or an all-out e-commerce platform for international sales, we’ll make sure you’ll benefit from a web solution that’s right for your business. (503) 372-9443