Search engine optimization (SEO) is an essential tool for any business, driving qualified traffic to your website. SEO is also one of the most cost effective forms of marketing because you are engaging someone who’s actively looking for the product or service you are offering.
Having an optimized website means combining numerous technical elements with quality content to increase customer reach, brand awareness and unique website visitors. Our SEO specialists will help improve your web rankings and presence through keyword research, analytics, optimizing page tags, onsite content, link building and more.
Analytics
Web analytics is the measurement, collection, analysis and reporting of Web data to understand and improve website usage. We’ll make sure you gain valuable insight and intelligence measuring things like where visitors are coming from, number of visitors, pages viewed, visitor demographics, and more. This information will then be used to make better marketing decisions.
Keyword Research
Keyword research is a vital SEO task that involves identifying popular words and phrases people enter into search engines. By determining which terms your target audience is using on search engines, we can help you determine a popular niche, find related markets, rank well in search engines for specific topics to drive traffic to your site, and promote your products and services.
Ranking Analysis
A ranking analysis and reports allow companies to accurately identify and monitor rankings on Google.com, Bing and other search engines. This data helps us reveal SEO and market opportunities and issues for you, and track upward and downward trends. We can carry out ranking reports monthly or quarterly, depending on your priorities and budget.
On-page Optimization
On-page optimization or on-page SEO involves optimizing different parts of your website that affect your search engine rankings. These are SEO elements we have control over and can change on your website, including page content, title tags, headings, URL structure, page load speed, image optimization and internal linking.
Off-page Optimization
Off-page optimization or off-page SEO focuses on increasing the authority of your domain by acquiring backlinks from other relevant and credible websites. Gaining quality backlinks is a highly effective way we can improve your presence on Google and other search engines. Our tactics include creating highly engaging content people link to, social media shares and guest blogging.
